Ecommerce Articles
Product Pages: 6 Tips to Transform Them Into "Sales Magnets"
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home pa... 0 Comments | Read More »
Constant Contact CEO Gail Goodman: Marketing in a Down Economy
Many ecommerce merchants rely on email marketing to communicate with their customers. Constant Contact is, perhaps, the largest... 1 Comment | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fe... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes fo... 3 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. A... 1 Comment | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern trans... 1 Comment | Read More »
Amazon Exec On Outsourcing Fulfillment
Every ecommerce merchant must address, at least in some capacity, the issues of fulfillment. One merchant who does this in a b... 1 Comment | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, ... 0 Comments | Read More »
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve ... 1 Comment | Read More »
Sharable Coupons Can Boost Sales
What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch... 0 Comments | Read More »
Cart of the Week: Sure Solutions’ Actinic Shopping Cart
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—b... 0 Comments | Read More »
Credit Card Theft: Steps to Protect You and Your Customers
Having even one credit card number stolen from your site can tarnish your reputation and impact sales for years. It is importan... 4 Comments | Read More »
Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this ... 4 Comments | Read More »
Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, acc... 0 Comments | Read More »
Secure Checkout Most Important in Attracting New Customers
A newly released consumer survey from Harris Interactive, a research firm, and Volusion, a hosted shopping cart company, sugges... 1 Comment | Read More »
Camino Web Browser is Best in Mac Universe
The Camino Project released its newest version for Mac OS-X in September 2008. Version 1.6.4 of this union of Mozilla and Maci... 0 Comments | Read More »
Conversion Review: Coffee Purveyor Needs Clear Purchase Path
JL Hufford is a gourmet coffee company that started life with a small café in Lafayette, IN. The company went online six years ... 0 Comments | Read More »
Cart of the Week: MightyMerchant Offers Full-Service Ecommerce Platform
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—b... 0 Comments | Read More »
Direct Traffic is Better Than Google Traffic
Not all web traffic is equal and understanding the value of direct traffic can help online retailers hone their marketing. “Di... 4 Comments | Read More »
