Ecommerce Articles
Lessons Learned: Retailer of Paper Products Stresses Cost Control
"Lessons Learned" is an occasional series where we ask seasoned ecommerce merchants about their mistakes and successes. For thi... 1 Comment | Read More »
SMS Marketing Helps eCommerce Firms, Expert Says
Text marketing to mobile phone users can help ecommerce merchants. mobileStorm is a marketing company that focuses on such tex... 0 Comments | Read More »
The PeC Review: Shopzilla Is a Good Site That Could Use Better Instructions
Shopzilla.com is one of the Internet’s leading price comparison engines. The site can expose an online retailer’s products to... 0 Comments | Read More »
Cart of the Week: Yahoo!
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—b... 3 Comments | Read More »
Web Design Tips: Add An Image Flip for More Sales
Consumers will judge your website mainly by the size, quality, and interactivity of the images you use. Adding a simple inte... 2 Comments | Read More »
Profile: eCommerce Owner on Benefits of Niche Retailing
Many ecommerce merchants occupy niches within a general industry. Spotlight Retail is one of those merchants, but in Spotlight... 0 Comments | Read More »
Interview: NetSuite CEO On The Rise of Hosted Software
Many experts predict that hosted software solutions will continue to grow. Software-as-a-service is another term for these host... 0 Comments | Read More »
Ecommerce Know-How: Avoiding Chargebacks and Improving Business
Chargebacks are frustrating and expensive assaults on a retailer's bottom line. But practical and smart merchants can learn fro... 1 Comment | Read More »
Innovative Video Use Increases Conversions for Merchants
Editor's Note: This is part two in our special report on “Video for Ecommerce,” where we describe real stories of online mercha... 0 Comments | Read More »
SEO Report Card: Pkging.com
Packaging becomes particularly important at this time of year when many of us are shipping gifts for the holidays. I’ve lived i... 0 Comments | Read More »
Cart of the Week: Volusion
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—b... 5 Comments | Read More »
Product Pages: 6 Tips to Transform Them Into "Sales Magnets"
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home pa... 0 Comments | Read More »
Constant Contact CEO Gail Goodman: Marketing in a Down Economy
Many ecommerce merchants rely on email marketing to communicate with their customers. Constant Contact is, perhaps, the largest... 1 Comment | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fe... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes fo... 4 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. A... 1 Comment | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern trans... 2 Comments | Read More »
Amazon Exec On Outsourcing Fulfillment
Every ecommerce merchant must address, at least in some capacity, the issues of fulfillment. One merchant who does this in a b... 1 Comment | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, ... 0 Comments | Read More »
