The sky is falling..HO HO HO
Hey there folks. I am what I call "in the weeds". Lee Ann, my business parter had to rush to the hospital with gallstones...IT's THE WEEK BEFORE CHRISTMAS!! She's freaking out. I'm freaking out. Did I mention that it's the week before Christmas? Wow, this brings up so many issues. The most important of which is that it's so crucial to know what everyone in your business does! Thankfully, I've packed up orders before. Typically Lee Ann handles all fulfilllment. I'm just the web page queen. I run the store, she handles all customer service. And right now, I can't seem to get into my 1-800 number voicemail to return phone calls.
An update on a previous blog...I turned on Google for a week or so. I was curious what it would do for us. I just had to see. It's done a little, and my conversion rates are acceptable...meaning it's costing me a reasonable amount to make those sales. Of course I'd prefer not to be paying Google, but to pump gift givers in, it just seems like a no brainer. I think our product line must be more pleasing because we are doing better than we have in the past. I also set my budget much higher, and even though I'm not even coming close to using all of that budget, it ensures that I place high, and that's important. It just stinks that even though you place high organically, that being the first few on that page is crucial to making those sales!
ok, gotta go work on getting into my voicemail..
This post is filed under By Merchants, For Merchants and has the following keyword tags: holidays, conversion.
