Practical eCommerce

 

New Blog at Blogger & Shopping.com

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Well hello! We've had a odd week. Some great days, and some very slow days. I've spent quite a bit of time this week moving our blog over to Blogger. This was something I was talking about doing at least 6 months ago, but decided not to deal with it for a while, which became much longer than it should have! We were using Serendipity, which our host provided, and were having a lot of problems. Despite the fact that I was updating our templates, it wouldn't update, and I had turned on some spam controls that just weren't turning on. I had enough, and our tech support wasn't supporting me, and so I moved our blog to Blogger, which I like, but haven't really found out what our spam control are yet.

I feel like I have more control over the templates in Blogger. I can change the colors and make the templates suit my color palette. I also feel like the templates are just more hip and fun. My whole business revolves around playfulness, and it just felt like a better fit.

I used this opportunity to clean up our blog. I changed some of our categories, and moved a lot of entries around. It's funny how readers will put the right kind of info in a blog, but post it to the incorrect section. In other words, I get my product suggestions in my red hat joke section. So instead of finding a tool to export my entries, I just cleaned house, and manually moved things around. It didn't take much time really, and it makes more sense. I'm not done yet, but am pretty close.

I worry that having the blog offsite will hurt my engine ranking. I have to read more about posting it to my server, which I believe is an option for me with Blogger. I was in such a hurry to move it that I figured that I could deal with that next week when I get it set up. An update on Shopping.com: it's not changing things too much. I think we are getting some traffic, but not what we'd hoped. It's time to put a more substantial sample of our product line up. We started with some of our key gifts, but I think we need a more substantial presence on their site. Only listing 5 or 6 products doesn't give you a sense for anything. So we have no right to get frustrated. I just wanted to ease into the process, and now I can see that we need more. That will have to be a project for the weekend.

I guess that's it for now. Not a super exciting week here at Redhatsbyyou.com...

This post is filed under By Merchants, For Merchants and has the following keyword tags: blogging, Blogger, Shoppingcom.

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