Mailing List Strife
I have spent the day moving my mailing lists to my new server. It's not how I wanted to spend my entire day of New Year freedom (kids went back to school today.) I had intended to send some targeted emails to my list... meaning offers to different areas of the world since I've downloaded my new coupon code extention from miva's website. I'll update you on how that goes, when I indeed do it. We are trying to boost interest right now in subscriptions. Our list isn't as profitable as it used to be. It's a constant struggle to get people to sign up, and share us with their chapter. I think it's the single most important thing we can do. And right now, I believe it's the reason our sales are in a slump... that and who wants to spend money after Christmas anyway? I tried to generate some interest with our Breast Cancer "Name the Team" thing.. calling it "Give Us Your Breast Shot", but we haven't had a lot of success with it yet. Maybe it was a bad time of year to do it? Not sure.
Now earlier in the month, I was bragging about how well we were doing. Karma stinks, huh? Right now I'm actually trying to figure out where our customers are! Analytics says we dropped dramatically the week before Christmas, which I coulda toldya from my sales. So where does that leave me tonight?
Panicked? Stressed? NO! Enthusiastic and challenged! Just kidding. Somewhere in between. I'm sort of out of ideas, and hoping it's just that what I've been showing them for product lately isn't really exciting. I mean.. who doesn't love flashing blinking sunglasses? We all should have a pair, right?
That's it for now. I need to chill out for a bit and have a glass of wine away from the laptop! And... play with our new Wii... but not for long.. my sore Boxing shoulder would prefer that I work on the site...
This post is filed under By Merchants, For Merchants and has the following keyword tags: email marketing, analytics.
