Recent Podcast Episodes
Carry Over the Messaging From Your Home Page
If you are running a holiday sale or a free shipping promotion, make sure you have included visual or text elements on your product ... 0 Comments | Read More »
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part I
Ten years ago, a tiny software community launched free Microsoft-like programs for those with UNIX or Linux computer operating syste... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part II
In part I of this series we looked at why the use of open-source software is now gaining momentum. Here, we take a look at some of t... 0 Comments | Read More »
Pirated Software Rampant Among Personal Computer Users
To somebody who has never owned or made his living creating and licensing intellectual property, it may not be a big deal. 0 Comments | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fewer o... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes for a giv... 0 Comments | Read More »
Capture Sales With Holiday Keyword Phrases
Be sure to use holiday specific keyword terms in your pay-per-click campaigns to capture holiday sales. 0 Comments | Read More »
Create a Gift Center for the Holidays
Try setting up a gift center on your site that directs visitors to your products. You can tell them who the product would make a gr... 0 Comments | Read More »
Coordinate Pay-per-click Advertising With SEO Efforts
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert... 0 Comments | Read More »
Yahoo! Store Users: SSL Servers are Moving
Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, imp... 0 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many... 0 Comments | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—but no... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactio... 0 Comments | Read More »
Offer Free Shipping For Holiday Sales
To help increase holiday sales and minimize shopping cart abandonment, offer free shipping. Offset the cost of the shipping by focu... 0 Comments | Read More »
Ecommerce Owner On Benefits of Niche Selling
Many ecommerce merchants occupy niches within a broader industry. Spotlight Retail is one of those merchants, but, in Spotlight's ca... 1 Comments | Read More »
Offer Guaranteed Delivery During the Holidays
Try offering guaranteed delivery for your customers during the holiday season, even if it means losing some margin on the sale. You... 0 Comments | Read More »
Christmas Is Coming: Six Quick Online Marketing Tips
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billion... 0 Comments | Read More »
Magento's iPhone Theme: Mobile Commerce for the Masses?
Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first ste... 0 Comments | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll... 0 Comments | Read More »
